Our History

LED Riding Co. isn’t just a brand—it’s a movement, a testament to perseverance, and a symbol of the power within all of us to break through barriers, no matter how hard the journey may seem. The story of LED Riding Co. starts with Lisa Whiteman, a woman who grew up with struggle and challenge but always believed that even the smallest gesture of kindness could create ripples of change. Her experiences shaped the foundation of the company, which is built not just on the gear, but on the belief that no matter where you come from or what obstacles you face, you have the power to go farther than you ever thought possible.

Lisa’s path was not an easy one. Growing up in a modest household, moving from town to town, and enduring the pain of bullying, she had to learn to fight for herself and for the people she loved. From an early age, she discovered that no matter how tough life got, there was always a way to rise above it and offer something to someone else. That mentality was the seed that grew into LED Riding Co.—a brand that gives back, that empowers, and that encourages riders to push their limits, whether on the snowmobile trails or in life itself.

In essence, LED Riding Co. is about more than snowmobiles, gear, or even challenges. It’s about creating a space where people of all backgrounds, genders, and abilities can feel seen, supported, and encouraged. It’s about knowing that every mile traveled, no matter how tough, brings you closer to something bigger. And it’s about reminding everyone who wears the gear that they, too, are capable of achieving the impossible and lighting the way for others to follow.

The legacy of LED Riding Co. isn’t just about creating great products—it’s about fostering a community, one that’s tough, kind, and never backs down from a challenge. Whether you’re on the trails, in life, or helping others along the way, LED Riding Co. reminds you that you were built to do hard things.